Arte Fare is an exhibition concept built around the simple question of how art fairs could work better. Most people see the commercial art mall format as beneath art's higher callings – if there is such a thing – but here it's treated as an undervalued structure with real, unrealized potential. Is that oversight a curatorial failure? Maybe. Can tweaking the model challenge exhibitors to come up with novel ways that art can engage with the public and collectors?

Arte Fare was developed by Trong Gia Nguyen, a Vietnamese-American artist, curator, designer, and writer living and working between Brussels, Belgium and Ho Chi Minh City, Vietnam. With a curatorial practice that prioritizes experimentation and sustainability for artists, Trong has organized over 30 exhibitions at museums, galleries, and alternative spaces internationally, including The Factory Contemporary Arts Centre (Ho Chi Minh City), Boca Raton Museum of Art, Freies Museum Berlin, Residency Unlimited (New York), and Zabriskie Gallery.

Trong currently serves as chief judge for the 2026 UOB Painting of the Year Prize (Vietnam) and has sat on the advisory boards of Fashion in Film Festival, the Elizabeth Foundation for the Arts, and Florence Artist in Residence (FAiR). He has also guest-lectured and participated on panels at Art Stage Singapore, Review Los Angeles, CUE Foundation (New York), School of Visual Arts (New York), Columbia University (New York), Catalyst Foundation (Washington, DC), Reykjavik Art Academy (Iceland), Riga Center for Contemporary Art (Latvia), and the Goethe Institute (Hanoi), among others.